Profitable lifestyle choice

In-toto, the leading UK kitchen retailer, is investing over £750,000 in its UK franchise network

After celebrating its 30th anniversary in 2010, In-toto has its highest number of high street stores with over 50 beautifully furnished, premium kitchen showrooms showcasing traditional, contemporary, high gloss, wood, laminate and handleless kitchens.

With the launch of one new and two extended product ranges for 2011, all In-toto studio displays are receiving significant investment to ensure the latest kitchen trends and styles are on show and encourage footfall into individual stores.

Specialist

In-toto is the UK’s leading specialist high street kitchen retailer and offers the consumer beautiful, German manufactured kitchens with the reassurance of a dedicated in-store design team.

Supported by high profile consumer advertising, marketing and media exposure, In-toto is known across the UK for its high quality kitchens and design expertise, which helps attract enquiries and in-store custom. However, its business appeal goes much further, making it a popular choice among enterprising franchisees.

Managing director Jonathon Wagstaff, whose parents owned and managed one of the first In-toto stores in 1980, says: “In-toto’s extensive franchise support programme, constantly evolving product ranges and drive to encourage existing owners to develop multi-outlet businesses has driven the growth of the business and its resulting success.

“An In-toto franchise is a perfect business opportunity for a couple looking for greater working flexibility and work/life balance, and families looking to draw on each other’s skills. With over 57 per cent of our franchises owned by families and profits up within the group, we are well placed to support the theory that running an In-toto franchise is a rewarding and profitable lifestyle choice.”

An In-toto franchise offers substantial earnings potential - the company does not take a share of franchisees’ profits or charge an annual fee. There is a capital investment requirement of £70k and a one-off payment of £15k. The initial franchise agreement lasts five years, with no further charges on renewal.

Devyan Joshi and his wife Alpa joined the In-toto franchise network in October 2008. With two children under the age of seven, franchising was an important lifestyle choice for the former investment banker and IT coms specialists.

“Doubling our forecast turnover and achieving an excellent ranking in our first year were testament to not only how hard we worked, but also the level of support and the absolute quality of the In-toto offering,” explains Dev. “We relish being masters of our own destiny and know that what we do is our decision and reflects our passion for our business and our life together.”

In-toto’s expanded kitchen range now includes more handleless laminate, high gloss lacquer and matt glass doors under its In-line range, a wider colour and door selection under the modern In-style collection, and the introduction of the new In-frame traditional kitchen.

On trend

New colours such as nut tobacco, beige grey and violet radiate a homely warmth and comfort, while In-toto remains on trend with its new midnight blue doors and timeless black and white fronts.

Jonathon Wagstaff adds: “It’s been an exciting 12 months for In-toto with our highest ever number of new store openings spanning Scotland to Bristol. Because of this it is more important than ever that our product ranges continue to facilitate the widest possible choice of kitchens to consumers with varying tastes and lifestyle needs.

“With all of our stores undertaking comprehensive refits to showcase our latest In-toto ranges, we are confident that the next 12 months will see the In-toto designed, quality kitchen in more homes than ever before in the UK.”

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