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Brand benefits
Brand benefits
CHIPSAWAY FRANCHISEES LIKE HUSSEIN HUSSEIN ARE BUILDING BIGGER BUSINESSES
Business is booming for ChipsAway franchisee Hussein Hussein. Having seen demand for his automotive paintwork repair services sky-rocket, Hussein is gearing up his business accordingly, as his plans to not only extend his territory, but also open a fixed-based CarCare Centre and take on an employee materialise.
London-based Hussein is hard working, ambitious and focused; having launched his ChipsAway franchise under two years ago, he is already seeking premises to enable him to expand his business into a ChipsAway CarCare Centre by Christmas.
STRENGTH
“I was attracted to ChipsAway in the first place because of the strength of the brand,” Hussein explains. “I looked at similar opportunities, but ChipsAway was the clear choice - there is a great support structure and the name is well recognised in the marketplace. Coming from a corporate background, I understood the value of an established brand, a commitment to marketing and constant communication with customers. That’s why I chose ChipsAway - and my decision has more than paid off.”
Having done his research, Hussein attended a ChipsAway open day and found himself increasingly impressed with the ChipsAway operation. “The senior management team were highly professional and very approachable. There was a welcoming family atmosphere, which was underpinned by a ‘can do’ culture that really appealed to me,” he says.
Once his comprehensive training was complete, Hussein enjoyed an excellent launch promotion, and with the unstinting support of his franchisor has continued to be busy ever since.
“My business has really taken off,” he confirms. “My fantastic launch ensured that I had plenty of work from the outset and through a combination of regular customers, word of mouth referrals and constant local marketing activity I have a rapidly growing customer base. Business is going really well, which is one of the main reasons why I want to expand into a CarCare Centre.”
Committed to excellent customer service, Hussein finds the biggest challenge is balancing the various demands on his time - completing repairs, responding promptly to new enquiries, following up estimates and planning his local marketing activity.
FULL STRETCH
“The only factor limiting my continued business expansion is time,” he says. “Currently I’m at full stretch, repairing two to three cars a day. Opening my ChipsAway CarCare Centre and taking on my first employee will enable me to process many more vehicles and therefore increase my turnover.
“Although my overheads will rise, there is certainly plenty of work out there and I knowthat with the continued support of ChipsAway and a commitment to further marketing I can generate enough work to enable me to continue my expansion and start to build a much bigger business for the future.”
ChipsAway is the leading brand in automotive paintwork repairs, fixing minor damage such as scratches, bumper scuffs and kerbed alloys within a matter of hours and at a fraction of the cost of traditional body shop repair methods.
Established over 17 years, ChipsAway has over 350 specialists in successful operation across the UK and a network of master franchisors worldwide. Yet with 34 million cars on the road and over 17 million repair opportunities each year, ChipsAway estimates that it currently only meets three per cent of potential market demand.
FOR MORE INFORMATION
For more information call 0800 0287878, email uk@chipsaway.co.uk or visit www.chipsaway.co.uk.
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